FIRESIDE

What's your biggest dream for your practice?

How much time are you spending on the business?

Where do you turn for expertise?

How do you grow your profit margin?

Member case study · Oak Landing Pediatric Dentistry

Dr. Gabe Ross.

$7,767Saved in 10 months on supplies
16%Savings across 59 orders
$3,186Saved on exam gloves alone
Oak Landing Pediatric Dentistry logo Oak Landing Pediatric Dentistry team

Your margin is shrinking.

LaborSupplies + EquipmentInflationReimbursement
+40%+30%+20%+10%0 201520202025
Your overhead is rising.
+25%Dental labor
+30%Supplies + equipment
FlatReimbursement

Not enough time in the day.

Henry Schein
Archy
NuSmile
Zenone
Patterson
Benco
Dentsply Sirona
Weave
Pearl
Overjet
Safco
General Consultant
Marketing Agency
Financial Advisor
Email that parent about their treatment plan
Team member needs to talk to me
Taxes are due
Need to order a new scanner
Payroll needs to get approved
Did I update my website? Gotta start making reels
Pediatric Dentists Group
DA
Anyone have a rec for handpiece vendors? Getting quoted all over the map 😩
DR
Try Henry Schein, but negotiate hard — nobody pays the same rate
DM
On my 3rd consultant this year. Still don't have a straight answer

The system is rigged.

Paying more, by design

Three practices. Three prices.

One SKU — SonicFill 3 bulk composite refills — quoted three different ways in the same market.

SonicFill 3 bulk fill composite refills
SonicFill 3 · Bulk Fill Composite · A1
Practice A
$182
Practice B
$156
Practice C
$124

Nobody pays the same rate. Without group leverage, the price is whatever you happened to be offered.

DSOs aren’t smarter.
They’re bigger.

Three pillars of practice support

The Fireside system.

01

Purposeful
Community

  • Mentors
  • Education
  • Mastermind Events
02

Operatory
Infrastructure

  • Supplies
  • Purchasing Platform
  • Equipment & Service
03

Practice
Operations

  • Emerging Technology
  • Staffing and Compensation
  • Marketing
Concierge Advisor One person who knows your practice
The Fireside system in action

Your first 90 days.

Month 1 · Step 1

Join the community

Month 1 · Step 2

Operatory infrastructure

Month 3 · Step 3

Savings + business review

Pillar 01

Purposeful community.

360 independent dentists. 38 states. Nobody building alone.

Community by design.

Curated education

Education & mentorship.

Live sessions from dentists who’ve done it — like Dr. Josh Solomon, our Director of Education.

Fireside webinar: Scanned, Detected, Accepted with Dr. Josh Solomon
Your Director of Education

Dr. Joshua Solomon.

Director of Education · Fireside
Dr. Josh SolomonDr. Josh SolomonPediatric dentist · Livermore, California
In his words

“I’ve seen firsthand the impact it can have when pediatric dentists have better buying power, resources, and support.”

Fireside education

A second-generation pediatric dentist practicing in Livermore, California for more than 20 years. A Diplomate of the American Board of Pediatric Dentistry, he owns Pediatric Dentistry and Orthodontics of Livermore, serving more than 5,000 active patients.

He directs the California Bioclear Pediatric Learning Center and Dental Specialty Training Center, and consults for 20 dental companies across restorative care, materials, equipment, AI and emerging technology.

As Fireside’s Director of Education, he brings two decades of experience as a practice owner and industry educator to Fireside members.

Promontory community in Park City
Mastermind · Park City

Fireside’s Doctor Leadership Council.

Pillar 02

Operatory infrastructure.

Supplies, equipment and service — at group pricing.

Our core offering

Pediatric focused buying power.

Dental supplies
Supplies
Dental operatory equipment
Equipment
Equipment service
Equipment service
4
Full-service distributors
15
Preferred partners
Swiss Monkey Atlanta Dental Midwest Dental Dental City DDS Dental Boyd Crest & Oral-B Dentiiq Elevate Oral Care HuFriedyGroup KaVo Kettenbach Kinder Krowns Mango Pearl AI Philips SmileMakers Solventum (3M) Ultradent Zyris
Pillar 03

Practice operations.

The work behind the chair — handled.

Marketing support

Your brand, sharpened.

It starts with a brand strategy review: where you show up, what patients see, and what to fix first.

Brand Strategy Review
WebsiteStrong
Google reviewsNeeds work
Social & reelsInactive
Brand consistencyMixed
Your Concierge Advisor

Real people. Your leverage.

Rachel
RachelConcierge · RDH
Abbey
AbbeyConcierge · RDH
Luke Wortman
LukePractice Advisor
Brandon
BrandonPractice Advisor
Dr. Josh Solomon
Dr. JoshDirector of Education
Bart Yancey
BartCo-Founder & CEO
Rob Ginter
RobChief Operations Officer
Dr. Jeff Flannery
Dr. JeffChief Dental Officer
Griffin Walker
GriffinDirector of Finance
Allison Ferrell
AllisonDirector of Marketing

What is concierge support?

Our team anticipates your needs and negotiates on your behalf.

Best part? They’re just a text away.

Introducing
Current

Stay in the moment.

Your team has been the system.

Now give them a system that works.

Stay in the moment, with Current.

Join Today

Want to grow your profit margin?

Fireside — the end of overpaying.

01
Fill out the form
02
Schedule your onboarding call with our concierge team
03
Start your membership, stop overhead bleed
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